The standard principal-agent model usually
involves two principals in real world situations. I can’t think of such a
situation in which I was involved, but I know that my mother encounters this
daily, since she works as a real estate agent. Because of the way the real
estate market works, sometimes there may be two agents involved (one for the buyer
and one for the seller). However, most deals involve only one agent meaning she
is usually the agent for both the buyer and seller. Since I don’t know any particular
case regarding this, I will instead talk about how real estate agents generally
operate.
Real estate markets function in a very
similar way to what is described in the Excel homework on Bargaining. There is
a seller and buyer who are looking for the best outcome in their favour (seller
looks for higher price, buyer looks for lower price). However, who the outcome will
favour depends significantly on the agent. Consider an example where an agent decides
to work in favour of the seller and the seller wants at least x dollars and the
buyer is looking for a price under y dollars (the agent usually has an idea of
the max/min price for a seller or buyer unless they intentionally lie about it
to gain an advantage). The agent will then try and convince the buyer that the
seller wants more than x dollars (even though it isn’t true) to convince the
buyer that they will need to raise their offer. This relates to the Excel
homework on bargaining where we realized that the agent can affect the deal based on who he
favours, by claiming that the seller valuates the product more than they
actually did or by claiming a lower valuation by the buyer than the actual valuation.
Usually the agent will work in favour of
the seller because of two reasons: Firstly, they usually have first contact
with the seller who is trying to sell their property (and then try and find
suitable buyers). Secondly and more importantly, their income from the deal is a
percentage of the value of the deal so they earn more if the property is sold
for more. An agent will usually only work in favour of the buyer if there is an
incentive, for example personally knowing the buyer, a high possibility of being in future deals with
the buyer, or even if the buyer offers the agent a financial incentive to lower
the price. Therefore, what is considered as a good performance by both parties
are completely different. For the seller it is selling their property for
higher than their valuation and for the buyer it is buying it for lower than
their valuation.